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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Squippy — Sun, 03 Jan 2010 16:01:39 +0000

<table cellpadding="0" cellspacing="0" border="0"><tr><td><img src="http://ecx.images-amazon.com/images/I/51wyHVlunqL._SL75_.jpg" /><td></tr><tr><td>NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!<td></tr></table>

Facebook Marketing: Leverage Social Media to Grow Your Business

Squippy — Sat, 02 Jan 2010 13:00:26 +0000

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! Â With more than 80,000,000 affluent, savvy members, Facebook is todayâ��s fastest-growing marketing opportunity! But traditional marketing methods wonâ��t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from todayâ��s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business youâ��re in, youâ��ll learn how to create bottom-up, â��viralâ�� Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and donâ��ts Joining the right Facebook Groupsâ��or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within todayâ��s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications Introduction 1 Â 1 Targeting Your Profile 5 Â Â Â Â Welcome to Facebook Marketing 5 Â Â Â Â Welcome to Facebook 7 Â Â Â Â Getting Started with Facebook 8 Â Â Â Â The Profile Tab 12 Â Â Â Â Â Â Â Â Across the Top 13 Â Â Â Â Â Â Â Â The Search Bar 15 Â Â Â Â Â Â Â Â Name, Photo, Networks, and Status 18 Â Â Â Â Â Â Â Â The Mini-Feed Section 19 Â Â Â Â Â Â Â Â The Friends and Friends in Other Networks Sections 19 Â Â Â Â Â Â Â Â The Photos Section 21 Â Â Â Â Â Â Â Â The Groups Section 23 Â Â Â Â Â Â Â Â The Information Section 24 Â Â Â Â Â Â Â Â The Education and Work Section 24 Â Â Â Â Â Â Â Â The Gifts Section 25 Â Â Â Â Â Â Â Â The Wall Section 25 Â Â Â Â Â Â Â Â Editing Your Profile 25 Â Â Â Â Â Â Â Â Setting Profile Privacy 27 Â Â Â Â The Friends Tab 31 Â Â Â Â Â Â Â Â Searching for Friends 31 Â Â Â Â Â Â Â Â Managing Your Friends 33 Â Â Â Â Â Â Â Â Creating Friend Lists 35 Â Â Â Â The Inbox Tab 37 Â Â Â Â Â Â Â Â Reading Messages 38 Â Â Â Â Â Â Â Â Avoiding Spam 39 Â Â Â Â Â Â Â Â Reading Notifications 39 Â Â Â Â Â Â Â Â Composing Messages 40 Â Â Â Â Getting Help 41 Â 2 Facebook Groups 45 Â Â Â Â Welcome to Facebook Groups 45 Â Â Â Â Â Â Â Â Messaging Your Members 46 Â Â Â Â Â Â Â Â A Word About Spam 46 Â Â Â Â Joining Facebook Groups 47 Â Â Â Â Â Â Â Â What Groups Are Available? 47 Â Â Â Â Â Â Â Â Taking a Look at a Group 51 Â Â Â Â Â Â Â Â How Do I Join a Group? 54 Â Â Â Â Â Â Â Â Which Groups Can I Join? 54 Â Â Â Â Creating Your Own Facebook Groups 55 Â Â Â Â Â Â Â Â Creating Your Group 57 Â Â Â Â Â Â Â Customizing Your Group 58 Â Â Â Â Â Â Â Â Inviting Friends to Join Your Group 61 Â Â Â Â Â Â Â Â Seeing Your New Group 65 Â Â Â Â Managing Your New Group 67 Â Â Â Â Â Â Â Â Deleting a Group 70 Â 3 Creating Your Own Pages 71 Â Â Â Â Welcome to Facebook Pages 71 Â Â Â Â Pages from a Marketing Perspective 72 Â Â Â Â Â Â Â Â Viral Marketing with Pages 73 Â Â Â Â Â Â Â Â Page Authenticity 74 Â Â Â Â Finding Pages 75 Â Â Â Â Â Â Â Â Searching for Pages 76 Â Â Â Â Â Â Â Â Browsing Pages by Type 78 Â Â Â Â Â Â Â Â Browsing All Pages 79 Â Â Â Â Becoming a Fan of a Page 80 Â Â Â Â Examining a Page 83 Â Â Â Â Sharing a Page 85 Â Â Â Â Creating Your Own Page 88 Â Â Â Â Examining Your New Page 92 Â Â Â Â Editing Your Page 94 Â Â Â Â Updating Your Fans 98 Â Â Â Â Promoting Your Page 99 Â 4 Hosting Your Own Facebook Events 101 Â Â Â Â Welcome to Facebook Events 101 Â Â Â Â All About Facebook Events 102 Â Â Â Â Checking Out Your Friendsâ�� Events 103 Â Â Â Â Taking a Look at an Event 104 Â Â Â Â Â Â Â Â The Information Section 106 Â Â Â Â Â Â Â Â The Description Section 107 Â Â Â Â Â Â Â Â The Other Information Section 109 Â Â Â Â Â Â Â Â The Photos,Video, and Posted Items Section 109 Â Â Â Â Â Â Â Â The Confirmed Guests Section 109 Â Â Â Â Â Â Â Â The Other Invites Section 109 Â Â Â Â Â Â Â Â The Wall 110 Â Â Â Â Â Â Â Â The Event Type and Admins Section 110 Â Â Â Â Adding an Event to Your Event List 110 Â Â Â Â Browsing for Events 113 Â Â Â Â Searching for Events 113 Â Â Â Â Creating an Event 115 Â Â Â Â Customizing an Event 117 Â Â Â Â Â Â Â Â Uploading the Image for the Event 118 Â Â Â Â Â Â Â Â Setting Event Options 118 Â Â Â Â Â Â Â Â Setting Event Access 119 Â Â Â Â Â Â Â Â Inviting People to Your Event 119 Â Â Â Â Seeing Your Event 122 Â Â Â Â Managing and Publicizing Your Event 124 Â Â Â Â Â Â Â Â Message All Guests 1...

Social Media Marketing: An Hour a Day

Squippy — Sat, 10 Oct 2009 11:25:03 +0000

<table cellpadding="0" cellspacing="0" border="0"><tr><td><img src="http://ecx.images-amazon.com/images/I/51Ag4ApnbAL._SL75_.jpg" /><td></tr><tr><td>If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.Â Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.Â In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.<td></tr></table>

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Squippy — Wed, 07 Oct 2009 09:17:36 +0000

The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social mediaâ��enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com